Resources · FAQ
Frequently asked questions.
24 answers about SMS, WhatsApp, RCS, voice, AI agents, billing and getting started.
Getting started
What does SparkNow do?
SparkNow is a communications platform for businesses. You can send SMS, WhatsApp, RCS and voice calls, run a cloud call center, and use AI voice agents and chatbots, all from one panel with one wallet.
Who is SparkNow for?
Businesses of every size that talk to customers: clinics, colleges, online stores, builders, banks, retailers and logistics companies, plus agencies that resell to their own clients.
How quickly can I start?
Many customers send their first WhatsApp or SMS within a few days. The main waiting time is for DLT, Meta or RCS approvals, which we help you complete.
Do you help with setup?
Yes. We help with DLT registration, WhatsApp onboarding, template writing, IVR design and AI agent setup.
Which languages do you support?
Messages can be sent in any Indian language using Unicode. Our support team speaks Telugu, Hindi and English, and AI agents speak English and Hindi, with more languages being added.
SMS
Why was my SMS not delivered?
The most common reasons are a mismatch with the registered DLT template, a link or number that isn't whitelisted, a promotional message to a DND number, or the phone being switched off. The delivery report shows the reason for each number.
Can I change my sender ID?
You can register several headers on DLT, for example one per brand, and choose which to use for each message.
Why does my message count as 2 SMS?
It's longer than one SMS part (160 English or 70 Unicode characters), or a special character made it Unicode.
Can customers reply to SMS?
Standard sender IDs can't receive replies. Use a missed-call number, a short link or a virtual number to collect responses.
Do I get a green tick?
Meta grants verified badges to eligible, notable businesses that apply. We help you apply once your account is active, but approval is Meta's decision.
Can I send bulk WhatsApp messages?
Yes, to customers who have opted in, using approved templates. Daily sending limits grow as your number builds a good quality rating.
Can I keep using the WhatsApp app on the same number?
No. A number used on the API can't be used in the regular WhatsApp or WhatsApp Business app at the same time.
Why was my template rejected?
Usually because of the wrong category, unclear variables, or wording Meta's policies don't allow. See our template approval tips in the guides.
RCS and voice
What happens if a phone doesn't support RCS?
SparkNow sends your SMS fallback instead, so the customer still gets the message.
Can I upload my own voice recording?
Yes, as an MP3 or WAV file, or use text-to-speech in several Indian languages.
Can callers be transferred to my team?
Yes. Voice OBD, IVR and AI agent calls can transfer callers to an agent's phone or a call center queue.
Do I need hardware for the call center?
No. Agents use a browser or the mobile app, and everything runs in the cloud.
AI agents and chatbots
Will the AI say things I haven't approved?
The agent answers from the information you provide and follows the rules you set. If it isn't sure, it says so, takes a message or transfers to a person.
Are AI calls recorded?
Yes. Each call is recorded, transcribed and summarised so your team can review it.
Can I try the AI agent?
Yes. Tap the SparkNow icon at the bottom right of any page to try a demo conversation.
Billing and account
How do I pay?
Through prepaid top-ups with GST invoices. Enterprise customers can discuss postpaid billing.
Is my data safe?
We use encryption, access controls and logging, and process data under India's DPDP Act. See our privacy policy.
Can I become a reseller?
Yes. See the reseller programme for white-label panels and partner rates.
How do I contact support?
Email assist@sparknow.co.in or use the contact form. We reply within one working day.
Ready to spark every interaction?
See SparkNow on your own use case in a 20-minute demo, or ask our AI agent right now.